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The frantic spin-fest by supporters of House Telecom Chairman Ed Markey's new net neutrality bill was truly comical to watch. Let me share some of the more precious "spin" moments from last week.

Gigi Sohn, Founder of Public Knowledge, said in Comm Daily: "The new net neutrality bill has a better chance of passing than previous ones. What's different this year is the momentum leading up to it."

• Hmmmm. The new Markey bill, HR5353, which has been in the works for 13 months of this session has two co-sponsors, lets count them again, one...two..., and one of these two is retiring from Congress this year.
• In the Senate, the Dorgan-Snowe bill, an exact replica of the failed 2006 version, was introduced 13 months ago and has had near zero Senate consideration or attention, not even a hearing.
• Meanwhile back at the ranch... net neutrality regulation has been opposed by the FCC, FTC, the DOJ Antitrust Divsion and the three states that examined it: Michigan, Maryland, and Maine.
• Gigi may be technically correct that the issue indeed has "momentum," however, Gigi remains mum on the DIRECTION of that "momentum" -- as that would be unnecessary buzz-kill to share with people.

Ben Scott, the policy director of Moveon.org's FreePress arm, and Gigi Sohn were obviously speaking from the exact same approved talking points:

Chairman Markey's newly introduced net neutrality bill should more aptly be called "The Google Welfare Act of 2008." 

• Google was quick to applaud introduction of the Markey bill on its blog and in a fawning call with reporters. 
• Google's standard line was that "this bill is not about Google but about the next Google."
  • When anyone says something is not about "me" but about the next incarnation of "me" you can be pretty sure it really is about the "me."

Let us cut through all the platitudes, spin, fluff and distractions in this bill of which there are many. Let us also remember the useful phrase: "the truth, the whole truth and nothing but the truth."

• Proponents of the Markey bill are indeed telling the truth that the bill does not formally or explicitly mandate FCC net neutrality regulations.
• Unfortunately they are not telling "the whole truth and nothing but the truth," because the real world impact of the crux of this bill would be to trigger a cascade of new regulations of the Internet in order to comply with the U.S. policy change in this bill.

Why would the Markey bill trigger a cascade of new Internet regulations?

Given the flurry of comments to the FCC on the FreePress petition on Comcast's network management due yesterday, I produced a new NetCompetition one-pager on Net Neutrality vs. Reasonable Network Management. I find the one-page format is useful to crystalize my thinking and boil my thoughts down most succinctly.

The primary conclusions in the one pager are:

• Net neutrality has an inherent bias against network management.
• Network Neutrality defines network management as discrimination.
• Net neutrality is not a "practical' principle; the word "reasonable" exists for a reason. 

For those who don't want to use the one-page format or link above, I have copied the full text below:

Net Neutrality vs. Reasonable Network Management   Net Neutrality has an inherent bias against network management.   

For Immediate Release                                                                    

Contact:  Scott Cleland

February 13, 2008                                                                                              

202-828-7800  Markey Net Neutrality Bill is “Wolf in Sheep’s Clothing” 

WASHINGTON – Scott Cleland, chairman of NetCompetition.org, today released the following statement regarding Representative Ed Markey’s proposed net neutrality bill:

The long-awaited new Net Neutrality bill is finally coming out from House Telecom Subcommittee Chairman Ed Markey and Rep. Chip Pickering -- it's now called "The Internet Freedom Preservation Act of 2008."

After reviewing the draft version circulating among the media this evening, here are my initial takeaways on the new proposed legislation.

First, the proposed legislation attempts to rebrand the controversial "net neutrality" issue as "Internet Freedom" and "broadband policy."  

• While most all of the net neutrality buzzwords still pepper the legislation (open, discrimination, blocking, degrading, etc.) conspicuously absent from the legislation is the well-known and never fully defined "net neutrality" brand. 
• This is odd given all the effort Markey's supporters have put into branding this issue over the last two years. 
• It is doubtful that most people on the Hill, in industry, and in the press will stop calling it Markey's new Net Neutrality bill. 

Second, the bill's primary purpose is a bold attempt to reverse longstanding United States broadband policy by amending Title I of the 1934 Communications Act. This Markey bill would:

For those trying to get an accurate handle on America's real standing in the world in broadband and technology, it is important to have multiple perpsectives in order to get the best and truest read on reality.

In reading most all the major press reports on the Microsoft-Yahoo bid, there has been plenty of reporting on the personalities, the price and the process, but precious little analysis of the core assumption whether Yahoo truly has a credible alternative strategic option -- in outsourcing its search to Google. 

• One can't get a true handle on the likely endgame of this transaction without a more rigorous testing of this outsourcing pillar assumption:
  • Is outsourcing Yahoo's search function to Google a viable and real strategic option given recent antitrust concerns?
• No. Upon close examination of the facts, this alternative is a weak bluff by Yahoo at best -- designed to buy time and create the perception that Yahoo has more maneuvering room than Yahoo really does.

Would antitrust officials allow Yahoo to outsource its search function to Google? Highly unlikely. 

Kudos to Kim Hart's dead-on insights in her Washington Post article: "Some Businesses at Mercy of Google See Hope in Bid." 

• Forester research analyst Shar VanBoskirk: "There does seem to be an attitudinal shift," she said. "Two years ago, Google was everyone's salvation," because it enabled small Web site owners to easily make money by selling ads, she said. "Now people feel like it has too much control. They may prefer to work with a player that doesn't have as much power in the market."

• "Google has the edge right now. Its unmatched reach on the Web, both through its dominant search engine as well as its large base of advertisers and publishers, has allowed it to wield so much power that it can shape markets, anoint winners and declare losers, and set prices for advertising, leaving customers like Davies feeling they're at Google's mercy."

 Well said. Enough said.

Since the beginning of the year, Google's stock has fallen over 25% -- about 2-3 times the fall of the relevant indexes.

• The good news for Google shareholders is that most all of Google's stock price problems are self-inflicted, so they could fix them -- if they wanted to.
• The bad news for Google shareholders is that Google is unlikely to change its problematic bahavior -- because "leopards don't change their spots."

Why is Google its own worst enemy?

First, Google routinely alienates its friends and allies.

Many have missed the high significance of the NTIA Commerce Department report: "Networked Nation: Broadband in America."

• In particular, press reports, which zeroed in on the histrionics of broadband critics, totally "missed the proverbial forest for the trees" on this one.
• The fact is that this report is a very big deal for national broadband policy.    

First, this official United States Government report represents the consensus policy thinking and sign-off of all the many parts of the United States Government involved in setting United States broadband policy, including but not limited to: NTIA, FCC, FTC, USTR, CEA, OMB, OSTP, and the Federal Departments of Commerce, Treasury, State, Justice, and Agriculture. 

Second, this is the first and only official and comprehensive U.S. Executive Branch assessment of U.S. broadband strategy/policy and of U.S. progress in deploying broadband. Broadband critics can no longer say there is no official or clear U.S. Government broadband policy, because here it is: