Google Adwords discriminating against small businesses for slow loading?

In thinking about my recent post about how Google Adwords now formally discriminate against slower-loading sites by raising their minimum bidding price, I realized that small businesses and the "long tail" are probably most hurt the most by Google's new "quality score" policy.

• As I previously explained, Google has a subjective, non-transparent, non-auditable, or non-appealable "quality score" variable whose purpose is to maximize Google's revenue -- not to award the keyword to the highest bidder.

This new Google policy discriminates most heavily against small businesses because they:

• Have relatively the least resources, time and ability to technologically redesign their website to adapt to Google's arbitrary changes; and
• Are least able to afford adapting their business model to Google's favor -- away from slower-loading display ads -- to faster-loading search ads.

Bottom line: Google is well aware that small or "long tail" businesses, for all practical purposes, have no other comparable choice for online advertising, so they believe they can safely exert their market power here with impunity.