My new Googleoply II White Paper (see www.googleopoly.net) identifies and documents the twenty-six sources of Google's market power and the five different anti-competitive strategies Google employs to foreclose competition.
- This original and trenchant analysis brings into sharp focus the moorings of a potential antitrust case against the Google-Yahoo ad pact.
- The White Paper also should give pause to even the biggest apologists and cheerleaders for Google -- if they are 'open' to reading it.
- Simply, it is a must-read piece for anyone trying to understand why the DOJ's investigation of the proposed Google-DoubleClick is so serious and important.
The press release for my White Paper is included below:
Internet Expert Unearths Google’s Predatory Playbook:
Why the DOJ Needs to Block the Google-Yahoo Ad Partnership
Partnership Would Further Cartelize Search Advertising -- Harming Advertisers and Publishers
MCLEAN, Va. – Today Precursor President Scott Cleland released his new 12-page white paper, entitled “Googleopoly II: Google’s Predatory Playbook to Thwart Competition,” a follow-up analysis to the July 2007 release of “Googleopoly: the Google-DoubleClick Anti-competitive Case.”
In a trailblazing analysis, Cleland identifies and documents the twenty-six different sources of Google’s market power and the five different anti-competitive strategies Google employs to foreclose competition.
“Any close examination of Google’s business practices and its proposed ad partnership with Yahoo would show why the Department of Justice is seriously investigating Google and Yahoo for antitrust violations.” Cleland said.
“Far from the benign search engine most people know, Google is a take-no-prisoners aspiring monopolist, with an extensive predatory playbook to thwart competition. Google cleverly employs five anti-competitive strategies to foreclose actual and potential competition to Google’s search advertising hegemony.”
“Google arguably enjoys more efficiencies and network effects than any company ever investigated by the DOJ Antitrust authorities -- with at least twenty-six identified sources of market power -- more than Standard Oil, IBM, AT&T or Microsoft ever achieved in their day.”
Cleland’s “Googleopoly II: Google’s Predatory Playbook to Thwart Competition” white paper and more are now available at www.googleopoly.net.
Precursor is an industry research and consulting firm, specializing in the converging techcom sector. Precursor offers rare forward-looking expertise and national credibility at the nexus of: capital markets, public policy and techcom industry change. www.precursor.com
