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If you want honey, don't kick the beehive! -- Google to DOJ: We're going ahead with Yahoo regardless

Google is so arrogant it isn't even aware it is being arrogant.

Per a San Francisco Chronicle article:

  • "Google Inc. and Yahoo Inc. will start a high-profile advertising partnership by early October, even if federal regulators haven't yet approved the deal, Google CEO Eric Schmidt said Thursday.
  • "We are going to move forward with it," Schmidt said in an interview on Bloomberg television after being asked whether the companies would wait for the Justice Department to complete its review."

Let's put this Google behavior into a little context.

DOJ antirust prosecutors are currently involved in a serious antitrust investigation of the Google-Yahoo online advertising partnership for potential Sherman Act collusion/price-fixing illegality.

  • By declaring that Google is going ahead with the Yahoo partnership, with or without approval of the DOJ -- Google is not so subtly telling the DOJ -- "we'll see you in court," "try stopping us, if you can." 
  • What words come to mind to describe Google's public behavior and effective declaration of legal war by their CEO?
    • Arrogant? insolent? disrespectful? defiant? impolitic? inflamatory? tactless? imprudent? unwise? or just downright dumb?   

Bottom line: Normal companies, who respect the rule of law and law enforcement authorities, understand the old adage that "if you want honey, don't kick the beehive."

  • But Google is not normal, its special -- it has a "don't-be-evil motto" "get out of jail free card." No jail is big enough to hold Google! 

Let me leave you with this analogy:

  • Google's behavior is like a driver being pulled over by a highway patrol officer, and then saying to the officer, mid-discussion, "you have five minutes to say what you want to say -- then I'm driving off."  

 

 

 

 

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