You are here Looking into the Vortex of the Internet Economy
Submitted by Scott Cleland on Thu, 2009-01-22 22:51
Google’s earnings remind us of the core competitive dynamic of the Internet content economy – the increasing market dominance of Google.
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Google’s 18% revenue growth Q407-Q408 during this economic maelstrom is extraordinary, especially when its secondary search competitor, Microsoft, posted zero growth in online services and 2% revenue growth overall.
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I expect Google’s growth to be even more impressive when compared to Google’s main competitor, Yahoo, which I expect to post ugly fourth quarter negative growth.
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I was even more impressed with Google’s dominance when I calculated that Google grew revenues over 31% in 2008 off a large $16.6b 2007 base. The law of large numbers did not take as big a bite out of Google as many expected.
As strong as Google’s revenue growth was, the most interesting earnings development to me was the big peek Google gave us behind its infamous secrecy curtain – in disclosing it was re-pricing most of its employee stock options.
Back to my main point, that Google is the vortex of the Internet content economy. The earnings call gave indications that Google’s dominance is increasing significantly.
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First, it doesn’t take a math genius to realize that Google is taking massive share in this downturn if: the economy is contracting; Internet advertising overall has slowed substantially, and Google grew 18% Q407-Q408 and 31% Y07-Y08.
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The strongest Internet advertiser is getting much stronger.
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In other words, the monopoly power that DOJ determined Google had in Internet search advertising and Internet search syndication in blocking the Google-Yahoo deal is getting even more dominant.
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Second, Google-owned sites are growing over five times faster than Google’s network of affiliated web sites. This means that Google’s main expense, its traffic acquisition costs (TAC) or revenue shared with competitors/affiliates, is going down as Google captures more and more of the profit in the Internet content economy and competitors capture relatively less and less.
Point to ponder: Why does the tech community obsess only about the problem of lack of competition in broadband, when broadband markets are more competitive and less concentrated than many tech markets – like search advertising?
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