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Yang's "open" legacy is being overlooked going forward

Most are missing the lasting implications and legacy of Yahoo CEO Jerry Yang's signature "Open" strategy, in all the media chatter about his demise and his successor. 

Yang set Yahoo on a new and different strategic trajectory philosophically and culturally -- i.e. that of the open source movement -- which is strategically Google-aligned and Microsoft-opposed.

  • As Yang said in a statement reported in the Washington Post, "it was important to re-envision the business for a different era to drive more effective growth. Having set Yahoo! on a new, more open path..." [bold added]
  • In the WSJ today was another example of Yang's open legacy and open source/wisdom of crowds philosophy and culture that his successor will inherit: "Mr. Yang's preference for letting employees reach consensus rather than make tough decisions himself..."

This means the cultural momentum and trajectory at Yahoo is to remain close to its "open source" philosophical ally Google regardless of the DOJ decision to oppose the Google-Yahoo ad partnership and despite its investor-correct public statements to the contrary about Microsoft.

Jerry Yang's legacy will not only be opposing shareholder interests in scuttling the Microsoft offer, but also the under-appreciated 'open strategy' he implemented that is designed to continue to thwart a Microsoft bid going forward. 

It continues to amaze me that people take Mr. Yang's public statements about Microsoft at face value when his fundamental actions and new implemented strategy -- represent exactly the opposite sentiment.

  • Yahoo has pulled the wool over a lot of eyes...

 

 

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