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Ugh Internet regulation creep -- FTC:word-of-mouth marketing must be disclosed

Ugh. Internet regulation creep continues. The Federal Trade Commission (FTC) said yesterday that companies that engage in word-of-mouth product endorsements must disclose if recommenders are being paid to recommend the product or service. The Washington Post had a good story on it today.

Since this is all about forthright disclosure, let me reiterate that I openly and regularly disclose that I represent broadband interests in the net neutrality debate. And as a strong believer in law enforcement, I have no sympathy for those engaging in deceptive or fraudulent business practices.  That said, I also dread Internet regulation creep, because it will ultimately slow economic growth, job creation and innovation. 

Microsoft "getting schooled" in Washington by Google

Its been interesting to see my 11-28 open letter to Bill Gates and Steve Ballmer bounce around the Internet and also become part of the Wall Street chatter.

The feedback has been that it was a well written and thought provoking letter/analysis that got people and investors to think of the net neutrality issue and fight in a much broader, holistic and linked way.

  • Most investors had been looking at the issue in isolation or through a silo view.
  • Few investors had yet connected the dots in the open letter; that Microsoft is becoming more of a communcations company every day with all its regulatory risks.
  • Now there is a much better appreciation in both the investment and antitrust communities for what Microsoft's net neutrality position could mean for the company's web services plans and model going forward.

The letter was also an eye opener to investors that Microsoft is not really controlling its own destiny in Washington, but following Google's leadership. Google certainly appreciates the irony of an eight year old company taking the "adult" company to school in Washington.

Given that Google presents the biggest real threat to Microsoft's web services plan in both the marketplace and in Washington, I find it interesting that Microsoft has allowed itself to be so outsmarted and outflanked by Google in Washington.  Is Redmond going soft or just distracted?

Why Net Neutrality now needs to find its own locomotion

The reality is that net neutrality didn't become an issue and have any traction until pro net neutrality forces attached the issue to a moving legislative vehicle last year -- the video franchise reform bill.

  • Essentially the online giants and Save the Internet were able to play "big" with few resources. To their credit, they were able to create a lot of attention and a whole lot of obstruction to the process. They won the battle of stopping the bill, but lost the war of legislating net neturality.  

Well now the shoe is on the other foot. Net neutrality proponents now need to build momentum for a bill from scratch, because the companies that pushed it last time are not going to push it this time. They will be able to play defense, which as the net neturality proponents learned this past year, is a lot easier than legislating.

  • On Wednesday, it was very significant that at the Big Wall Street UBS conference hosted by John Hodulik, that all the Bell CFOs reset Wall Street expectations that they did not need any legislation of major things done in Washington this year.  They also explained that since both the telecom and cable companies were united in opposition to net neutrality -- the isssue was going nowhere next Congress.

Next year we will see if there is a real there there surrounding net neutrality. Net neutrality proponents will learn for themselves how easy it is to play defense rather than offense in Washington.

It will be interesting to see if net neturality proponents can turn both their ragtag coalition and their ratbag of unsubstantiated allegations into policy consensus and a successful legislative vehicle. It will prove hard. Real hard.

 

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Google not succeeding in Michigan despite big media splash

Google's attempt to amend the pending franchise bill in Michigan with Net Neutrality looks like it will not succeed. The bill had already passed the House and the Senate Commitee unanimously approved the bill yesterday without Google's last minute net neutrality amendment. Google will probably try to amend it on the Senate floor, but given that it is not in the House or Senate Committee versions, their chance of success of winning an amendment is slim.

They could try and block passage and run out the clock, but I don't think Google is stupid enough to be a spoiler and stop 2000 more jobs for the job-strapped Michigan economy.

Yahoo waffling on NN before FCC, Another crack in the ItsOurNet dike?

Very interesting! Yahoo in an ex parte report by James Hedlund, Director of Yahoo! Communications Policy, after its meeting with the advisors of FCC Chairman Martin and the other commissioners, distanced Yahoo from the more radical stance of Google and Moveon.org's Save the Internet. 

The operative part is:

  • "I reiterated our support for meaningful and enforceable net neutrality protections. To be effective, however, they must apply to all broadband Interent Access Providers, not just AT&T. For this reason, Yahoo! does not seek additional Net Neutrality conditions in this proceeding beyond the committments AT&T has already made. {bold empahisis added} Yahoo! continues to support adoption of generally applicable Net Neutrality protections in order to preserve innovation, competition, and openess on the Internet." 

Yahoo! Yahoo appears to be aware that principles are principle and that mugging a merger and extorting special conditions is a bad way to make public policy. A tip of the hat to Yahoo is deserved. Consider it tipped.

"Muggers crying foul "on the AT&T-Bell South Merger

Like a mugger who cries foul when his victim manages to wriggle free from their well-planned ambush and pummeling, net neutrality proponents are now crying foul that Chairman Martin is excercising his legal authority to engage Commissioner McDowell to vote to break the 2-2 impasse and vote on either approving or disapproving the AT&T-Bell South merger. 

Can you believe the unmitigated gall of net neutrality proponents playing the "victim" when they were really the mugger here? I guess we should not be surprised then when these same folks impugn the integrity and ethics of public servants who have assiduously followed the legal, procedural, and political processes. Any fair-minded person should be disturbed at the "ends justify the means" tactics of many net neutrality proponents in this proceeding. Â Ã‚ 

Why Google's state strategy for net neutrality is unconstructive -- "destroying sandcastles"

When I learned that Google was rushing in late in the process to demand a net neutrality amendment on the Michigan franchise reform legislation, the image that came to mind was that of a spoiled child seeing people building a sandcastle on the beach and running through the sand castle cackling with glee at the attention they could get from destroying others hard work.

I continue to marvel at the undisciplined naivete and brat-ishness of this $150 billion 8 year old company called Google. Like a spolied child that has gotten used to getting everything they scream for because of over-indulgent market parents who never said no, this company truly behaves like they think the world revolves around them and their demands.

Bandwidth-based billing is the wave of future not regulation

The call for net neutrality regulation, or banning Internet tiers, runs completely counter to the highly-successful, commercial evolution of the Internet.

A recent Cable World article by Paul Kagan "Paying the Piper" highlights this truth, that the "wave of the future" is bandwidth based billing. Usage-based billing is exactly opposite to one-size-fits-all net neutrality regulation. More usage-based billing better serves users becuase it allows them to buy just what they need. Light users pay less and heavy users pay more. As Kagan aptly points out, this is "a marketplace pricing solution that encourages consumers to regulate themselves."  Â 

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