You are here
Google's Deceptive "one click away" Antitrust Defense -- Part VIII Google Antitrust Pinocchio Series
Submitted by Scott Cleland on Wed, 2011-04-06 11:20
As reports swirl that the FTC and DOJ may be considering a formal antitrust investigation of Google, like the EU already launched in November 2010, Google continues its deceptive, one-dimensional, superficial, antitrust defense mantra that "competition is one click away," and that Google is only focused on users and innovation.
So how is Google's antitrust defense deceptive?
First, Google's stale four-year antitrust mantra that competition is but a click away and Google puts users first, is deceptive because Google knows full well that competition and antitrust involves much more than just users -- as they claim -- but an entire competitive ecosystem.
Second, Google deceptively misrepresents the antitrust investigative process by its self-serving framing that it is about whether Google benefits users and is innovative.
In sum, why Google's antitrust defense is deceptive and "goobristic" is that: Google is implicitly claiming that Google is better at serving users and promoting innovation than a competitive marketplace can serve users and promote innovation.
Good luck Google in trying to convince antitrust authorities and the Courts that Google is better, and knows better, than over a century of antitrust rule of law.
Google Antitrust Pinocchio Series:
Part VII: Two fatal Flaws in Google's Antitrust Defense
Part VI: Fact-Checking Google's Antitrust Defense
Part V: "Google does not reap the benefits of significant network effects"
Part IV: Stress-Testing Google's Top Ten Antitrust Defenses
Part III: "Google-AdMob: 'Its too new to dominate'"
Part II: Google: Antitrust's Pinocchio?