About Scott Cleland
Googleopoly evidence growing #1: Yahoo's search/display problem
Submitted by Scott Cleland on Wed, 2007-07-18 17:39
Google tries to maintain that search and display advertising are separate markets and not direct competitors.
It appears Yahoo would beg to differ.
Today's New York Times reported:
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"...Yahoo recently shook up its ad sales force, combining into a single unit its search advertising and display advertising."
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"Mr. Barry said that the reorganization would probably help Yahoo in the long term, as marketers increasingly want to combine their purchases of search and display advertising." [bold added]
The FTC will have to investigate and confirm this search/display fact/trend.
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If it is true, and search and display are increasingly purchased together, it could make for rougher sledding for the Google-Doubleclick merger at the FTC.
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The search and display markets are highly interdependent -- and directly compete with one another for ad dollars.
