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Google-Yahoo ad deal would also be a trial balloon testing FTC's antitrust mettle
Submitted by Scott Cleland on Wed, 2008-04-09 18:17
The Wall Street Journal's scoop that Yahoo is considering a two week trial of outsourcing search to Google -- is also a trial balloon testing the FTC's antitrust mettle.
If you don't remember, the last sentence of the FTC's Majority opinion approving the Google-DoubleClick merger was a clear warning to Google:
Let's also put this into context.
My view is that Yahoo and Google are bluffing and are attempting a "thread-the-needle" tactical maneuver where they publicly dampen the perception of Microsoft's chances in acquiring Yahoo, without prompting the public or behind-the-scenes antitrust ire of the FTC.